Chicago Swans

Typical car factory smells of oil and metal are absent in the Morgan factory in Malvern Link located in the idyllic South West of England. Rather the visitor breathes in a carpentry smell which is hardly surprising since, remarkably enough in the 21st century, these cars are made of wood. In 2009 Morgan Motors celebrates its centenary. It was founded in 1909 by Harry Frederick Stanley Morgan (H F S Morgan). A garage in Malvern Link grew into the first production facility of the Morgan Motor Company. Initially it produced three wheel vehicles powered through the rear wheel. These took off in a big way (figuratively speaking) after featuring in the London Motor Show and the immediate future of the enterprise was secure. In 1927 the firm moved to bigger premises on Pickerleigh Avenue. The original garage no lo employment law services nger exists – a modern House stands on the site. Mark Ledington, marketing executive at Morgan, thinks that this is a ?real shame?. Morgan built the three wheelers until 1952. In 1935 the company also started to make four wheel roadsters that look nearly identical to the breathtakingly beautiful vehicles running of the production line today. The company is still under family ownership. In fact Morgan is the oldest family run concern in the automobile world. When H F S Morgan died in 1959 his son Peter took over at the helm. He in turn was relieved by his son, Charles, who is still in charge today. The secret of the company?s success certainly has something to do with this continuity. The other crucial ingredient is the craftsmanship that is a primary allure for Morgan?s customers in this mass produced world.